I realized this way back
|
First everybody says, «Oh, ideas are a dime a dozen. |
Execution is everything.»
|
And they just assume that at some point they’ll be walking around and lightning
|
will strike them and they’ll think, «Oh my gosh. |
People should share cars and
|
I’ll make an app in the middle to connect people with cars and I’ll call it
|
Uber.»
|
No, ideas don’t really work like that
|
Nor does execution work the way most people think
|
People think, I’m gonna take this great idea and now I’m going to do it
|
The doing it, it can happen in 1,000 different ways
|
People don’t realize there’s a whole spectrum of execution ranging from really,
|
really bad so that an idea will fail or really, really good so that even a bad
|
idea might have a chance for success
|
For success
|
Having ideas is like a muscle
|
Having ideas is like a muscle
|
Idea muscle, idea muscle, idea muscle, idea muscle
|
Having ideas is like a muscle
|
Idea muscle, idea muscle, idea muscle, idea muscle
|
Try to practice having 10 ideas a day
|
Idea muscle, idea muscle, idea muscle, idea muscle
|
It doesn’t have to be a good idea or a bad idea
|
Idea muscle, idea muscle, idea muscle, idea muscle
|
But it keeps that idea muscle in practice
|
If you’re sick and you lie in bed for two weeks, you might actually need
|
physical therapy to walk again
|
Your leg muscles atrophy that fast
|
It’s the same thing with ideas
|
If you don’t have ideas every day, your idea muscle is not gonna get bigger
|
It might atrophy and so I try to practice
|
I’ll come up with a topic and I’ll try to practice having 10 ideas a day around,
|
each day’ll be a different topic
|
But I’ll try to have 10 good ideas around that topic
|
Now they won’t be good ideas because you can’t have 3,650 good ideas a year
|
But I try to make sure they’re as good as they possibly could be
|
I’ve been doing this every since I wanted to network, and I’m not a very good
|
networker
|
I wanted to ask my heroes, can I buy you a cup of coffee and pick your brain?
|
So I wrote to 20 people
|
They didn’t even say no
|
None of them responded
|
Why would they respond?
|
Warren Buffett’s not gonna say, hold everything
|
Clear up my schedule, Gladys
|
He’s never gonna even respond to me
|
He’s gonna think I’m an idiot
|
So then I started writing down, I started researching everyone’s business and I
|
started writing down 10 ideas for Warren Buffett’s business
|
10 ideas for this person’s business
|
10 ideas for this person’s business
|
And then I would send those ideas to the people
|
And I would say, «Hey, you don’t have to respond to this. |
I don’t want anything,
|
but I really admire you and your business, here’s 10 things where I think your
|
business could improve.»
|
And then I started getting responses, and it actually changed my life,
|
some of those responses
|
And so I started doing it every single day
|
Without fail since then
|
Idea muscle, idea muscle, idea muscle, idea muscle
|
Having ideas is like a muscle
|
Idea muscle, idea muscle, idea muscle, idea muscle
|
Try to practice having 10 ideas a day
|
Idea muscle, idea muscle, idea muscle, idea muscle
|
It doesn’t have to be a good idea or a bad idea
|
Idea muscle, idea muscle, idea muscle, idea muscle
|
But it keeps that idea muscle in practice
|
Idea muscle
|
Ideas everyday
|
Idea muscle
|
10 ideas a day
|
Idea muscle
|
Ideas everyday
|
Idea muscle
|
Idea muscle
|
I mean, I shouldn’t say every single day
|
Some areas when I kind of dropped my discipline, I stopped doing it and I
|
immediately felt the consequences
|
And now I do it every single day
|
It doesn’t have to be a good idea or a bad idea
|
But it keeps that idea muscle in practice
|
And usually by number seven
|
It’s like a workout
|
Like, my brain is sweating
|
I keep counting like, did I hit 10 yet?
|
And then eight, nine, 10 are the hardest
|
And it takes me 10% of the time is the first seven and the other 90% of the
|
time it’s the last three
|
Then I know it’s a decent list |